Email AU: Now at JB Hi-Fi
Subject A: Particula is now at JB Hi-Fi
Subject B: Harry Potter Wizard Chess is now at JB Hi-Fi
Preview: Shop our smart family games locally: Aussie delivery or pick up in store, just in time for Christmas.
Desktop and mobile
What drove each section
| Section | Brief instruction or note | What the email does |
|---|---|---|
| Preheader (hidden) | PREVIEW rect | Preview text verbatim. |
| Header: Particula logo + "Now at JB Hi-Fi" | BRAND HEADER rect + Note "check with JB whether we can use their logo" | Built as a typographic lockup in our font (yellow tag), not JB's logo, until JB approves a lockup. |
| Eyebrow, headline, subhead | HERO HEADLINE rect | Copy verbatim. "a lot closer." gets a yellow marker highlight. |
| Hero image | HERO GRAPHIC rect | Aussie summer Christmas on a shaded verandah (ceiling fan, tinsel, gum trees), mum and son laughing over GoChess Wizard; packshots of the other four along the bottom, crossing from the photo into the cream; "Now at JB Hi-Fi" sticker. |
| Shop at JB Hi-Fi button | Button + Link rect (brand / search page) | Points to the JB search for "particula" until a brand page URL exists. |
| Body copy | BODY COPY rect | Verbatim. |
| Why shop at JB Hi-Fi (dark card) | CONTENT BLOCK rect + Note "confirm with Gidion, remove any line not confirmed" | All five lines kept verbatim for review; each one is waiting on Gidion (see questions). |
| "Now in range at JB Hi-Fi" | SECTION HEADER rect | Verbatim. |
| GoChess Wizard lead tile | GOCHESS WIZARD TILE + Note "JB GoChess Wizard = our Wizard Air, use JB's name" | JB name used. Dad and daughter at the glowing board, Harry Potter wordmark in the card. Tagline, copy, CTA verbatim. |
| GoChess Mini tile | GOCHESS MINI TILE | Grandmother and grandson mid-game. Copy verbatim. JB name used (our GoChess Air). |
| GoCube Edge tile | GOCUBE EDGE TILE + "confirm this is the Edge listing" | Dad amazed, daughter holds the solved cube. Linked to JB's "GoCube 3x3 Edge" listing. |
| GoDice Family Pack tile | GODICE FAMILY PACK TILE | Family round the deck table mid-roll. Linked to JB's "GoDice Family 5 Pack". |
| GoBalance Play tile | GOBALANCE PLAY TILE + Note "No jumps in visuals" | Two kids racing on the TV from behind, both feet planted on their boards, parent cheering. No jumping anywhere in the email. |
| School holidays block (yellow) | CONTENT BLOCK: Six weeks of school holidays | Four lines verbatim, each with its product. |
| Authority strip | AUTHORITY STRIP rect | Four claims as written in the brief. |
| Shop Particula at JB Hi-Fi button | Button + Link rect | Brand / search link, same as the top button. |
| Footer | FOOTER rect | Klaviyo organisation address + unsubscribe tags, and the Warner Bros. line verbatim. |
| Whole email | Rules: Australian English, no prices; board-wide feedback on other emails ("headline not boring black only", "use highlight colours", "icons look cheap") | Australian spelling checked in the build (colour, mum, licence), no prices anywhere, yellow highlights on headlines, no stock icons. |
Open questions
- Product links in the brief are dead: all three given JB URLs return 404. The email uses the live JB listings found on jbhifi.com.au today (Wizard, Mini, GoCube Edge, GoDice Family 5 Pack, GoBalance Play). Please confirm with Gidion.
- Brand page: JB has no Particula brand page (jbhifi.com.au/pages/particula is a store locator stub). Both main buttons go to the JB search for "particula", which also shows unrelated CDs. A real brand page or collection URL would be better.
- Gidion, per the brief note: delivery speed and cost, which stores stock us (JB now lists these as JB products, availability by postcode), returns and warranty through JB, and OK to mention Price Match. JB's own page says "Seen it cheaper? Ask for a JB Deal", not "Price Match Promise". Lines he does not confirm come out.
- JB logo: the header and the sticker use our own type, not JB's logo. Swap in an approved lockup if JB sends one.
- Product names: the brief says use JB's names, so this says GoChess Wizard and GoChess Mini, not our new Wizard Air / GoChess Air. JB's listing calls the Wizard "GoChess Wizard Mini (Harry Potter)".
- JB's listings spell the brand "Paricula" in the Brands field. Worth asking JB to fix.
- Segment note from the brief (decision for Yahav): exclude the AU segment from the US-dollar EBF/BF emails, or add a "Shopping from Australia? Find us at JB Hi-Fi" line to them.
- Authority strip claims (1 million families, CES Innovation Awards, Parents' Choice) are as written in the brief; not re-verified here.
- Not in Klaviyo. Images are local; they need hosting before a Klaviyo template.